Lifestyle Cycling




New! Ride with Guido Eickelbeck and Liz Hatch!


Stay at our new partnerhotel „Beach House“ and combine luxury with sports! Liz Hatch and Guido Eickelbeck will take you along the best routes of the island on Eddy Merckx bikes and take you places you have most likely never seen before. And how about finishing off the day together at the new Nikki Beach Club? Join us and experience Mallorca the luxurious way!

Click here for more information >>>

17-19 August: Hamburg Vattenfall Cyclassic

Hamburg’s city center as well as the surrounding metropolitan area will be transformed into a cyclist’s heaven on Sunday, August 19th when the Vattenfall Cyclassics takes place! As part of the LIFESTYLE CYCLING Team, you will be cheered on by almost a million spectators when you race either the 50, 100 or 150 kilometer circuit – the same as the pros ride. Find out more!

Click here for more information >>>

18-26 August: Team Lipstick Event Mallorca

Team Lipstick has been invited to preview an outstanding new Melia resort, the Beach House Hotel. The purpose of our trip is to experience the hotel and to cycle all across the magical island of Mallorca.

Click here for more information >>>

21-23 September: Chasing the cannibal

Come with us to Austria and help Guido Eickelbeck chase the cannibal on the road. 3 days of pure cycling fever and fun in September. Sign up today!

Click here for more information >>>

Sale! Apex Carbon branded Tiroler Nussoel

For a limited time only, we are selling our used stock on Apex Carbon bikes with Shimano Ultegra Compact for just 899 Euros! This is a great bike and a great deal. If youre interested, send us an email and ask for pictures of a bike in your size!

Contact us today!

We would be thrilled to see you, whether in Mallorca at the Eddy Merckx Test Center, on Facebook or as our guest in Berlin, Hamburg or Salzburg.

Til then all the best, You LIFESTYLE CYCLING Team

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